They are excellent craftsmen.
They are innovators - they do something that no one has done before.
They are "on trend," as he puts it - their innovations are perceived to be of value; people buy their stuff; they aren't tragic and misunderstood, appreciated for their innovations after they're dead.
They are influential - others begin to do what they started.
The list is from Tim Ryan, president of the CIA (i.e the Culinary Institute of America) and is quoted in a book by Michael Ruhlman.
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